Primavera Pro 2026 has announced the first preview of its line-up

Today, Primavera Pro 2026 announced the first preview of its conference programme, reaffirming its status as a key forum for debate and critical reflection within the music industry during the Primavera Sound Barcelona 2026. Taking place from 3 to 5 June at the CCCB, the event will bring together industry leaders to analyse challenges such as cultural identities in the global market, the new music economy and rights management in an AI-saturated context. The programme will also explore the levelling of cultures and the fine line between niche scenes and the commercial circuit, while focusing on innovative ways to connect artists with their audiences.

The programme will also address the exploitation of the ‘exotic‘ in the mainstream. Speakers will include Joel Moya (Remezcla), Rico-Taylor Walsh (Warp Publishing) and Lindsey Lieberman (Perfectly Imperfect). They will explore the role of the underground in industrial renewal and the new music economy in emerging markets, with a focus on Africa. This session will be led by Rima Tahini, Vice-President of A&R at Mavin Records — the leading record label on the African continent.